The Meaningful Chocolate Company have been advised by their lawyers that they cannot use purple foil to wrap their Christmas Tree decorations as "purple belongs to Cadbury's."
Apparently last week Cadbury won a high court battle to prevent Nestle using the colour purple.
This obviously has far reaching consequences, 'The Colour Purple,' book and film of the same name will have to be re-titled, 'The Shade Between Red and Blue' perhaps?
The artist formerly known as Prince will have to change his hit album Purple Rain to "The Album Formerly Known As Purple Rain", obviously.
The Christian Church will have to change its colour schemes in its churches, particularly during Advent when purple is highly prevalent.It also means new robes and mitres for the bishops.
Purple has long been associated with Monarchy and Sovereignty, but all of that will have to change, perhaps they can go for something sunnier, whatever looks good on Kate maybe.
A good job the Olympics are over and done with as the officials and volunteers sported purple wherever they went.
Purple was the colour of a highly prized, indelible dye derived from sea snails and used by the Aztecs.
But of course, they might get away with that one as Cadbury used to sell a chocolate bar called "Aztec".